i decided to play detective and i thought i had solved the design crime of a century. unfortunately someone else beat me to the punch. i was watching the hp commercials that motion theory did, the ones with the hands starring jay-z, shaun white, and others. i really don't like them, there is something about them that really bothers me. i guess that is neither here nor there. but while flipping through the aiga design archives i stumbled upon a match to the treatment that hp used for the campaign. upon searching for a sample of the hp hand for verification i found that someone else had already solved the crime.
funny because the hands that gray318 (nice name) created for the foer book reminded me of the lemony snickets posters, which of course i'm sure are derived or lifted from hand-lettered french posters. the hand campaign for hp was created by goodby, silverstein and partners and motion theory developed the motion graphics for the commercials. i wonder how all of the parties feel about blatantly ripping off another designers work? i'm sure that they don't care at all and would make up some sort of smart, advertising-related banter to clear their names. interesting that they were named creativity magazines agency of the year. creativity obviously does not mean originality.