Saturday, June 16, 2007

for the love of...

drop shadows... check!
faux three-dimensional type... check!
swooshes... check!
overlapping type... check!

i honestly can't say if this product identity is new or not but when i saw it on tv today it nearly knocked me off of my chair. imagine the tranquil beauty of seeing this logo on screen shimmering and glittering like a giant plastic button. i still don't understand why commercial product packaging feels the need to make their logos look like plastic three dimesional buttons that are trapped in space. look, i really doubt you are fooling anyone. i would hope that most people realize that your type is just printed on the bottle like everyone else's so i'm not sure why you feel the need to make it extra-dynamic. either way, this product logo needs to be snuffed out like the weeds it promises to kill. then again i really don't care and it doesn't bother me because i have no interaction with it. just noting, wow, that's really fug. it's pretty sad when you idolize the dq logo so much that you feel the need to rip it off. everyone has to have someone to look up to i guess. maybe it's 409 instead?

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