as i was scanning the milk section - something i don't often do thanks to the lactose-deficient genes i received from my mother - i happened upon this little gem. i have no idea why i wanted to buy it, oh wait, yes i do. good design! clean, minimal design, and it was so attractive i wanted the packaging without worrying about what was inside. so kudos to you, sunmilk folk. thank you for investing in good design! may your investment return ten-fold.

ps: i think the whole sans-serif/scripty thing is a very big design trend. i don't know what the typefaces are called, but i've seen a lot of it used recently. how would it ever be classified?

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