Wednesday, January 11, 2006

parse it

though it's not so new, there is a recently redesigned logotype for parsons/the new school. what are your thoughts?

4 comments:

concerned citizen said...

I really like this identity system. I like everything about it. The aesthetic of the street and NYC, the collaboration of all of these disparate disciplines coming together for social activism is terrific. Here's the link: http://identity.newschool.edu/identity_logos.html

design officer said...

i do really kind of like the identity too. how's that for not being locked into anything? i think it's fresh for a school that is constantly redefining who it is, and it's kind of edgy which is nice. where i don't think it is as successful is on the actual pages, where it is used small. when knocked out of a color it loses some of it's impact. but i'm surprised by how it looks on the outside of the school on project runway. it almost looks like just a simple sans serif treatment. i think i need a field trip to see it in person.

concerned citizen said...

I think you're right! Are you sure you can't make your pilgrimage east happen sooner. Like in February.

design officer said...

or tomorrow? where's my suitcase?