when you spend five and a half hours sitting on a plane entertained solely by the brand in front of you, you tend to become somewhat critical. though i really appreciate jetBlue's approach towards interesting design, their name appeared no less than four different ways. JetBlue, jetBlue, jetBLUE, jetblue. i'm not sure how this happened exactly, but someone definitely took some liberties along the way. the worst offense is a large glass partition in the front of the plane that has a small 'jet' and a visually huge 'Blue' beside it. i wish i would have taken my camera because the offense was so clearly spotted. you'll have to take my word.
i do have to say the tail variations are a nice systems project.