Monday, February 26, 2007
so different, so refreshing!
Coca-Cola Japan Co has redesigned its cans and bottles as part of its "The Coke Side of Life" marketing campaign. The beverage maker said Monday that the new look can will hit the Japanese market on Jan 29 before its introduction to the world market in March. "We live in a world where we make choices every day and 'The Coke Side of Life' encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, marketing, srategy and innovation. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."
excuse me, i will be over here producing vomiting sounds in response to that quote. that says absolutely nothing about why they decided to take the little water droplets off. well i guess in marketing mumbo jumbo it says everything clearly. one quick thought though, if you wanted people to make positive choices wouldn't one of those be not consuming your beverage? hmmmm....
personally, i like this idea much better.