Friday, March 16, 2007

so fresh and so clean

old



new



and a music endorsement from a tooth whitening product? oh, crazy cross-marketing. of course i'm running out to buy his album along with the wonderful rembrandt. you have sold me with your stamp of approval. everyone thinks they are american idol now.

3 comments:

Chris Malven said...

At last, a side-by-side branding transformation where the new look is clearly better.

It's so white and clean it makes my teeth hurt! As for the relationship between music and pearly-whites... I can't really say I get it. I don't think the Rembrandt brand will ever be "hip", certainly not as hip as our buddy Griffin.

gray said...

i tend to agree. i'm anxious to see it in the store to see if it passes the test.

i met griffin. we rocked out to free bird and then took turns bleaching each others teefs.

Chris Malven said...

Watching TLC for an hour today, I saw a new Rembrandt ad featuring this new branding at least 7 times. They played it every single commerical break.

The ad sucked. Basically just a "look, we have a new look and here it is" type of ad.