a cornucopia of worthless information
i finally got around to reading this. quite fascinating. i've been wanting to go to brazil for awhile now, and i'd be really interested to see what a city without any advertising looks like.my problem with being inundated with advertising is not so much that i'm being subjected nonstop to requests/suggestions/demands that i spend money on product/service/lifestyle i don't need (or can't afford), but that most advertising is unintelligent and/or fug. part of what i love about going to a foreign city is being inundated by foreign advertising, regardless of whether or not it is fug (i can't always tell if foreign ads are stupid, though). i think travellers get a certain amount of unspoken understanding of the culture they're visiting based on the advertising they're surrounded with. i can imagine visiting são paulo after this happens to be a visually... quiet place to be. and not a little bit alienating.
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