Thursday, April 19, 2007
branding and identity (for the girl who has everything)
kate moss got new branding to go with her clothing line (debuting in a couple of weeks at topshop). design rockstars peter saville and paul barnes collaborated on the identity, drawing inspiration from the vintage typeface brodovitch albro.
i really like this. bastardizing a vintage typeface gives it a nice timeless vintage feel. it's also feminine and classy. i have always thought of kate moss as a bit darker, grittier. this treatment is jaunty and delicate and it clashes with her junky boyfriend. as far as british supermodels famous for being underweight are concerned, i feel as though this identity suits twiggy more than it suits kate moss.
source: creative review blog