you're in good hands, just not with your branding agency

old

new


allstate has a fancy new 2.0 logo with custom highlights and gradients. thank goodness, i thought a week would go by when i wouldn't see one of those special #4 combos. the new type is decent enough but then again i don't know how you could not improve on the original typography. i just hope when they implement this logo in signage that they include a bubbly backlit sign that will create the same fluid movement.

blech, whatever happened to simple logos that work really well in b/w? will someone chip in with me to bring rand back from the dead to kick some "branding agency" ass. i can't wait to read the bs rationalization behind this one.