michael beirut very eloquently describes the thought process behind selecting a typeface.
"Liberated from monogamy, I became typographically promiscuous. I have since, I think, learned to modulate my behavior — like any substance abuser, I learned that binges are time-consuming, costly, and ultimately counterproductive — but I've never gone back to five-typeface sobriety."
(this link was sent my way by my good friend victrola nachtmuzik. he's been lurking here for months, but for some reason refuses to make any comments. therefore, i will just keep referring to him here as victrola until he decides to chime in with a username of his own choosing.)